Field Force Automation starts working from the point of initial lead/opportunity, through quotation/estimate, order processing, servicing and maintenance. The result is a mobile platform that delivers a 'real' competitive advantage by streamlining and automating business processes, eliminating inefficiencies, highlighting revenue opportunities, improving service levels, minimizing downtime and automating billing. In short, a mobile automated business process application improves customer service, raises customer satisfaction, drives down costs, maximizes revenue and generates higher profits.